Militarization of daily life

In looking back on my initial list of how my daily life is militarized, I realize that I did not have much to say about the topic. The only things I could think of was how regimented my daily life is, and how this reminded me of being in the army and how regimented their lives are. At the beginning of the semester, I was not aware of how my life is militarized. Even though I am not in the army nor do I support the current war, I am still militarized. I am currently doing a project for another class on women in advertising and the advertising industry. The thing that surprised me most in my research for this was how unaware we are about how advertising effects us. We see advertising everywhere, from large billboard ads to signs in windows to websites we commonly surf (cough facebook). In this same way, we are exposed to advertisements for the military on a daily basis but do not even know it. If we go to the movies, we see a video to join the army before the movie trailers, and then even one of the movie trailers could be for a war film. It is not necessarily that the Army is everywhere, and this is not even necessary, so long as they have their advertisements everywhere. The thing that I find almost scary about advertising and especially advertising for the military is that it is an unconscious awareness and processing of the images we see. Even if I notice that I am looking at an advertisement for the army, because of the short amount of time spent looking at it, this is stored in the back of my mind where I am no longer conscious of it. In this same way, it seems a lot of people are unaware of how the army's advertisement has effected them. I know many people who consider themselves politically liberal and anti-war but enjoy playing Call of Duty or watching a war film. After this class and after researching more on the advertising industry and how advertisements work, I feel like I can be aware when I see something that is targeted for recruitment and make sure to ignore it, but that is only until the army thinks of a new way to advertise. Right now they have clothes, stores, video games, the Internet, television shows, paper ads, movies and in some cases, educational institutions to advertise through. What's next?